Weekly | PGA Tour Throws Down The Gauntlet: $3 Billion Investment, Equity for Players, But LIV Talks Still Open

New Investor, Bigger Pockets: Will This Deal Block Out Saudi Rivalry or Fuel More Tension?

Feb 09, 2024

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Good morning, folks!!!

This week has been all about the deal between The PGA Tour and Strategic Sports Group (SSG) to create a new for-profit entity called PGA TOUR Enterprises.

This is the first real deal, with substance and game-changing potential, since the golf war started three years ago. Everything that has been said so far, including the agreement…

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