Golf Business Review

Golf Business Review

GBR Tuesday | PGA Show 2026: Key Takeaways, Awards, and Standout Products

A complete wrap-up of the 74th PGA Show. We analyze the new partnership between Platform Golf and Trackman, Zero Restriction's deal with the AJGA, and the standout products setting the trends for 2026

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Neil Hay's avatar
Tom Miranda and Neil Hay
Jan 28, 2026
∙ Paid

Hi GBR community,

What a week!

The 74th PGA Show wrapped up last Friday, after what was a highly successful and busy week.

The scale of the show is massive, with over 1,000 exhibitors highlighting the diverse nature of the golf industry.

I mentioned in a previous GBR edition just how golf lends itself to technology, and that was apparent on my visit. While …

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