GBR Monday | On The Eve Of The PGA Show: The Tools Operators Are Actually Looking For
A curated look at the products, platforms and systems shaping how golf facilities manage revenue, operations and the on-property experience heading into 2026.
Just hours before the doors open at the Orange County Convention Center in Orlando, one theme is clearly emerging across the golf business: operational efficiency. From smarter member communication to more disciplined range economics, technology is increasingly about removing friction — not adding complexity — across the on-property experience.
Today’s edition highlights a curated selection of exhibitors worth visiting if you’re attending the PGA Show.
HOW A SURGEON AND A MECHANIC BUILT THE MOST CUSTOMIZABLE PUTTER COMING TO ORLANDO
One of the most intriguing product stories heading into the PGA Show is not about a driver, a simulator, or a tracking system — but a putter. Myputter, by Swiss brand Myvicto, is built around a distinctive convex face designed to reduce skidding, stabilize the first moments of roll, and help players achieve more predictable distance control.
The founders behind the project come from an unexpected pairing: a precision mechanic and a cardiac surgeon. Their backgrounds shaped the philosophy of the product; movements must be controlled, tolerances must be exact, and randomness must be minimized. myputter reflects that mindset.
Beyond its engineering core, the putter is fully customizable. Players can tailor colors, grips, shafts, alignment lines, weights, engraving, and even lie angle preferences. Configurations such as armlock or broomstick are also possible. The goal is straightforward: if every golfer is different, every myputter must be too.
For golfers who prefer expert insights before configuring their model, the brand’s Virtual Fitting Experience allows players to submit three short videos for a personalized evaluation by Stéphane Barras, Golf Digest’s 2020 Best International Teacher.
📍 Booth 1018 at the PGA Show — Stop by to see the customizable myputter in person.
🌐 More info at myvicto.com — Learn about the engineering and performance behind the design.
📖 Read the full story by Golf Bizz Review here
THE REVENUE-PER-BAY RACE: WHY MULTI-CUSTOMER RANGES ARE WINNING IN 2026
The quiet metric everyone will be watching in Orlando this year is revenue per bay. In a market where costs are rising and customer expectations keep shifting, operators are asking a simple question: how much value can I extract from every hitting position on my property?
For a growing number of facilities, the answer starts with one idea: a bay that only works for one type of customer is a wasted opportunity. The venues that are getting ahead are those turning each bay into a flexible asset that can serve golfers, social players, and corporate groups on the same technology stack.
That’s the space Inrange is occupying as the company continues to roll out its radar-based system across the US — and the financial impact is becoming increasingly visible. According to operators using the platform:
• Some Inrange-powered venues have seen revenue increases above 500%;
• A partner in Arizona reported a 45% jump in annualized revenue after switching their tech to Inrange.
• Several venues have generated more than $250,000 in corporate-event turnover in a single year with the right multi-bay product in place.
These gains are not tied solely to ball-tracking accuracy, but to how the software is purpose-built from day one to target three audiences:
• Golfers, who get 12–18 data points per shot and a structured environment that coaches can use for measurable improvement.
• Social and entertainment guests, who get intuitive games that turn the range into a leisure destination rather than a solitary practice stall.
• Events and corporate groups, who finally get multi-bay formats designed for them, formats that justify premium pricing and drive the highest per-booking yield.
If you want to see where this model is already in play, look at the venues that have signed on. Inrange now powers facilities such as Chelsea Piers, Clermont National, two Pinseekers locations, Palm Beach National, Dobson Ranch, Harbour Links, and Montauk Downs, with Bethpage set to join later this year. On top of that, nine more venues across seven states are due to go live in the coming months.
The strategic thread linking those sites is clear: operators want technology that can attract “every kind of customer to the range,” as Josh Bruwer, Director of Golf at The Golf Loft, puts it, while still feeling coherent as a single brand experience.
In 2026, the next layer sits on the performance side. Skills Lab, Inrange’s new purpose-driven practice product, is scheduled to launch in the first half of the year. It is designed to take the unknown out of data-heavy practice by analysing a player’s game and suggesting drills across five core areas, giving golfers a clearer sense of what to work on and why.
For operators flying into Orlando, the conversation around tech at the range is no longer about having a screen on the bay; it’s about turning every bay into a multi-customer, high-yield asset. Inrange is one of the companies shaping that conversation.
🌐 More information available at InrangeGolf.com
📍 ORLANDO · PGA SHOW 2026 — Visit Booth 713 and stop by the PGA Show Range, next to the putting green, to see the system in action and hit balls on the Inrange software yourself.
📰 Read the full story by Golf Bizz Review here
WHY BRIDGESTONE IS LEADING THE NEXT WAVE OF GOLF BALL INNOVATION IN 2026
If there is one product conversation set to dominate Orlando this year, it’s the rise of the “all-conditions” golf ball. As dew, mud, moisture and inconsistent turf continue affecting playability, golfers increasingly expect equipment to neutralize those variables.
Bridgestone enters the Show with two headline products in that category:
– the disruptive e12 Splash, engineered with a hydrophobic coating to repel water and reduce mud-ball effects; and
– the new VS Prototype line, already earning standout reviews across U.S. testers for its consistency and profile-specific performance.
For retailers and fitters, these launches signal a broader market direction: the era of generalized, one-size-fits-all ball design is ending. Performance segmentation—by conditions and swing profiles—is now at the centre of product differentiation.
📍 Visit booth 2484 to see Bridgestone’s 2026 lineup
👉 More info at Bridgestonegolf.com
LIVE TOURNEY POSITIONS TO SIMPLIFY TOURNAMENT OPERATIONS AT THE PGA SHOW
In a PGA Show dominated by launch monitors, hardware and data-heavy platforms, some of the most consequential innovation this year is happening in a quieter corner of club operations: tournaments.
Live Tourney is arriving in Orlando with a proposition that many golf professionals already understand instinctively. Tournament software does not need to be complex to be powerful — it needs to be fast, intuitive and frictionless for both staff and players.
Positioned as the #1 Golf Genius alternative, Live Tourney automates tournament setup, scoring and communication in a way that removes hours of manual work per event. Courses can create events without training, players join instantly via QR code (no app download, no login), and live scoring runs in real time with minimal oversight. More than 100 courses are already using the platform, reporting annual savings of over $1,500 compared to legacy systems.
What makes Live Tourney stand out heading into Orlando is momentum. A recent partnership with Lightspeed Commerce connects tournaments directly to the tee sheet, eliminating manual work and double entry.
For golf professionals, the appeal is simple: fewer headaches during high-pressure events. It’s a quiet fix to a very real operational problem — exactly the kind that tends to matter most during Show week.
🔗 More information available at Livetourney.com
📍 Booth 3513 at the PGA Show
CLUBHAUS BRINGS MODERN HOSPITALITY TO THE COURSE — NO POS, NO EXTRA STAFF, NO FRICTION
Food & beverage is one of the most persistent operational pressure points for golf facilities: slow turn times, unpredictable beverage cart routes, missed orders and a member experience that often feels outdated compared to today’s hospitality standards.
Clubhaus offers a frictionless, mobile-first fix. Golfers can order food and drinks from anywhere on the course, with fulfillment arriving at the next hole or the turn. Staff receive all orders on a simple iPad, requiring no POS integration, no new hardware and no additional labor.
For operators flying into Orlando, the appeal is immediate. Clubhaus helps capture F&B demand the club previously missed, smooths pace of play and elevates the member and guest experience without adding operational complexity.
In a year when operators are looking for practical modernization rather than large-scale tech overhauls, Clubhaus stands out as a high-impact, low-friction solution that matches how golfers actually behave on the course.
Clubhaus will increase F&B orders by up to 20%, reduce round times by up to 15 minutes, and reduce calls to both the clubhouse and restaurant.
👉 More information available at JoinClubhaus.com
📍 ORLANDO · PGA SHOW 2026 — Visit the Clubhaus team at Booth 2484
📖 Read the full story by Golf Bizz Review here
THE LAST ARTISANS: WHY THE MEDAL MAKER TO KINGS IS FINALLY COMING TO GOLF
There is a striking disconnect in elite golf today. Bags are filled with $4,000 artisan irons and $800 milled putters, yet the tag hanging from the side is often a few-dollar piece of stamped metal or plastic. The result feels out of tune with the rest of the experience.
T&S Medals and Insignia, a family-owned Australian business with a 40-year history, operates in a completely different category. From day one, they have produced their medals in the same factory in Singapore, where some members of the team have been with them for 35 and even 40 years. Over that time, they have become the official medal makers for the Order of Australia and have crafted pieces presented to King Charles III and other global figures.
Instead of treating golf accessories as disposable, T&S applies the same standards they use for national honors: genuine hard enameling, hand-applied details, and a finish that looks and feels like jewelry rather than merchandise. Their message to high-end clubs is simple: if your members demand the best when they swing, the items that recognize their achievements should be held to the same standard.
Next week, they are bringing that philosophy to the PGA Show.
📍 ORLANDO · PGA SHOW 2026 — Visit T&S Medals and Insignia at Booth 3293
🔗 More information available at TandSMedals.com
📘 Read the full story by Golf Bizz Review here
FUNCTIONAL FABRIC FAIR WINTER EDITION: THE STRATEGIC RETURN OF SOURCING TO THE PGA SHOW
The busiest week in golf apparel is also the moment when many brands begin shaping their next season. This year, there is a new addition to the calendar that gives product teams a way to source high-performance materials without missing a minute of the action on the main floor.
Functional Fabric Fair powered by PERFORMANCE DAYS® is debuting its Winter Edition inside the Orange County Convention Center (January 21–22), running concurrently with the PGA Show in the Tangerine Ballroom. Designed for golf, activewear, and outdoor brands, it brings more than 90 curated suppliers of sustainable, technical textiles back into the heart of Orlando’s show week.
For sourcing, design, and product leads, the value is twofold: efficient access to vetted innovators and the ability to integrate sourcing directly into a packed PGA Show agenda. Highlights include Textile-to-Textile recycling insights, a regulatory briefing on PFAS and Performance, and the Performance Colors F/W 2027/28 forecast by Nora Küehner.
With the two shows just steps apart, teams can evaluate materials in the morning, review product decisions on the main floor at midday, and return later for deeper discussions with suppliers. It is an unusually seamless sourcing experience at exactly the right time in the product cycle.
🧵 Full guide and registration available here → Explore the Winter Edition at the PGA Show
📖 Read the full story by Golf Bizz Review here
CLIX BRINGS A SIMPLE, SMART SOLUTION TO ONE OF GOLF’S MOST FAMILIAR PROBLEMS
Many golfers know this ritual: glasses on for the tee shot, off to read a green, clipped to a collar, balanced on a hat, dropped in the cart, scratched on the fairway and occasionally lost between swings. Sunglasses are essential on the course, but golf has never offered a clean way to manage them.
CLIX, an emerging product from founder Sara Smith-Mena, approaches the issue with a straightforward idea: secure your sunglasses to the inside of your hat through a discreet magnetic system that locks them in place. The design is simple, neodymium magnets on the eyewear, a small magnetic anchor behind the sweatband, but the execution solves a universal annoyance.
For retailers and operators heading into Orlando, CLIX stands out for a reason that often separates successful show-floor discoveries from forgotten ones: people understand its value immediately. One demonstration, bring the glasses near the anchor, hear the click, see them stay, is enough.
With more golfers walking, more players wearing premium eyewear and rising interest in practical accessories, CLIX aligns cleanly with broader consumer trends. It’s a small idea with wide utility, the kind that spreads through word-of-mouth rather than hype.
🔗 More information available at TheClixProject.com
🎮 ORLANDO · PGA SHOW 2026 — Meet the team and try the CLIX demo firsthand at Booth 1798
🚩⛳ You can read the full feature story here
DRESSING FOR THE DAY: WHY LAYERED APPAREL IS SHAPING GOLFERS’ CHOICES IN 2026
ORLANDO — A golf round rarely unfolds in a single set of conditions. Early-morning chill, rising temperatures, wind exposure and physical fatigue all play a role over several hours of play. Heading into the season ahead, operators report growing demand for apparel that adapts throughout the day rather than forcing golfers to commit to a single-weight garment.
Dunning Golf’s Spring and Fall 2026 apparel is built around that reality. Base layers using COOLMAX® fabrics manage heat and moisture during active play, while ventilated mesh constructions improve airflow as physical demand increases. As conditions change, quarter-zips and mid-layers add controlled warmth without restricting movement. For colder moments, THERMOLITE® and PrimaLoft® provide lightweight insulation that preserves mobility.
Applied across polos, mid-layers, outer layers and bottoms, this layered system allows golfers to adjust as the round unfolds — and gives operators apparel that is worn repeatedly rather than rotated seasonally.
📍 ORLANDO · PGA SHOW 2026 — Discover Dunning Golf’s Spring & Fall 2026 apparel system at Booth 6156
🔗 More information available at Dunning.com
📖 Read the full story by Golf Bizz Review
HOW GN COLLECTION MAKES PERFORMANCE APPAREL EASIER TO MERCHANDISE IN 2026
As retailers prepare their 2026 assortments, many are prioritizing clarity over complexity: collections that are easy to explain, easy to merchandise and accessible to a broad range of golfers. Rather than chasing high-premium positioning, operators report stronger sell-through from apparel built around proven fabrics applied consistently across categories.
GN Collection’s men’s and women’s Spring and Summer/Fall 2026 offerings follow that approach. Performance fabrics such as ML75, PlayDry, Solar XP and Weatherknit are used across polos, layering pieces, bottoms and dresses, creating a coherent range that supports moisture management, stretch, sun protection and seasonal versatility without inflating price points.
For buyers, the value lies in predictability: consistent fit, repeatable fabric stories and assortments that merchandise cleanly across multiple deliveries.
📍 ORLANDO · PGA SHOW 2026 — Discover GN Collection’s Spring and Summer/Fall 2026 men’s and women’s assortments at Booth 5957
🔗 More information available at GNcollection.com
📖 Read the full story by Golf Bizz Review