The Revenue-Per-Bay Race: Why Multi-Customer Ranges Are Winning in 2026
A data-driven look at how top U.S. facilities are boosting bay utilization by serving golfers, social players and corporate groups on the same platform.
ORLANDO – As range economics tighten and operators rethink how to grow revenue without expanding their footprint, one metric has quietly become the industry’s most decisive: revenue per bay. It’s the number determining whether a facility can stay resilient through rising costs, weather volatility and changing consumer habits.
Across the U.S., the venues outperforming their peers share a common thread: they no longer design their business around a single type of player. Instead, they build experiences capable of engaging committed golfers, social groups and large corporate events — all on the same physical footprint.
This shift has accelerated interest in technology platforms that are genuinely multi-customer by design. Inrange is one of the companies leading that movement, with measurable economic impact across its partner network.
A business model built around more revenue per bay
Inrange’s strategy begins with a simple premise: a bay that only works for one audience is a missed economic opportunity. A multi-customer bay, by contrast, becomes a high-yield asset from morning to night.
Operators report that the model is reshaping their economics:
• some Inrange-powered venues have recorded revenue increases above 500%;
• a partner in Arizona documented a 45% increase in annualized revenue after switching their tech to Inrange;
• several facilities have generated more than $250,000 in corporate-event turnover in a single year with the right multi-bay product in place.
These gains are tied directly to how Inrange supports three distinct customer types:
• Golfers are measured across 12 to 18 data points per shot, and the Spring release of Inrange Skills Lab empowers players and coaches with smart, skill-specific drills to bring more purpose to their practice sessions.
• Social and entertainment guests access intuitive games that transform the range into a leisure destination.
• Corporates and large groups get multi-bay formats that are easy to sell, easy to operate and carry the highest price per booking.
By designing dedicated experiences for each segment, venues stabilize weekday traffic, reduce empty hours and unlock new, higher-yield revenue streams well beyond the traditional “bucket of balls” model.
Where this shift is already happening
The multi-customer model is not conceptual — it is already active across high-profile U.S. venues. Inrange now powers Chelsea Piers, Clermont National, two Pinseekers locations, Palm Beach National, Dobson Ranch, Harbour Links and Montauk Downs, with Bethpage scheduled to go live later this year.
Nine additional venues across seven states are preparing to deploy the platform, accelerating a coast-to-coast transformation of the range experience.
As Josh Bruwer, Director of Golf at The Golf Loft, puts it:
“Our aim was to build a golf venue and brand that would stand out and attract every kind of customer to the range. The Inrange software is purposefully designed to target all audiences, making it the perfect match for our ambitions.”
Why Orlando matters
The 2026 PGA Show arrives at a moment when operators are actively reassessing how to future-proof their facilities. The questions they bring to Orlando—how to serve different customers on the same footprint, how to stabilize revenue, how to convert digital experiences into long-term loyalty—are the same questions shaping the next phase of the range economy.
In this context, the multi-customer model that Inrange advocates—golf, social and groups/events all supported on one platform—offers a clear strategic direction:
It aligns technology investment with real, diverse demand.
It supports the “golf + entertainment” mindset that the company sees as critical to long-term growth.
It gives operators a way to monetize the range more consistently across seasons and time slots.
For those exploring the model firsthand in Orlando:
👉 Visit booth 713 to learn why operators are choosing Inrange for their next phase of growth.
👉Stop by the PGA Show Range near the putting green to have a hit on the Inrange software.
👉More info about Inrange Golf in their official website.
There, attendees will be able to see how the same underlying system can support serious practice, social nights and high-value events—without forcing venues to choose one audience at the expense of the others.
What emerges from Inrange’s early adopters is clear: the venues thriving in this new landscape are the ones treating the range as a flexible ecosystem, not a single-use asset. And as the industry gathers in Orlando, the competition for higher revenue per bay is only just getting started.