GBR Wednesday | McLaren’s Next Engineering Challenge Isn’t It's 2026 Race Car — It’s Golf Equipment

Connecting the dots across golf’s business, media, and professional landscape

Hello GBR,

Have you ever imagined phoning up to book a team time and have six-time major champion Nick Faldo confirm your booking on the other end of the line?

Not what you would expect, but thanks to Golf AI’s new AI Concierge Agent service, that’s exactly what to expect. Let’s be honest, Faldo has lent his voice to the automated system that does all th…