GBR Pro | Behind the ropes: How Fenway Sports Became An Investor In The PGA Tour (and the Changing Landscape of Sports Ownership)

From Baseball to Fairways - How FSG Led a Consortium to Invest in Golf's Future & Who Owns What in American Sports

Fenway Sports Group (FSG) owner John Henry and SEO Sam Kennedy sat down a few days ago for an interview with the Boston Globe’s Michael Silverman to discuss the $3 billion investment into the PGA Tour. 

FSG teamed up with a “consortium of North American business owners”, collectively known as Strategic Sports Group, to put together a plan that would lead to a total investment of $3 billion into the PGA Tour, which, when the deal was announced at the start of this year questioned whether an agreement would be struck with the PIF.

The initial steps were taken after watching two PGA Tour officials being grilled in a senate hearing regarding the framework agreement that had been brokered between the PGA Tour and the Saudi PIF.

These are the events that followed and can help to understand the future of golf. 👇 (Additionally, we detail who’s who in the ever-evolving American sports industry and beyond).