GBR Friday | How Saudi Arabia Is Positioning Itself As A Global Player In Golf Tourism
Every Tuesday and Friday Morning, We Bring You the Ten-Minute Summary of What Happened Last Week in the Golf Industry While you Were Golfing.
Good morning, GBR community,
We hope you are ready for a good weekend after a busy week! Just before you put down your tools, grab yourself a drink and take a few minutes to update yourself on everything happening in the golf industry this week.
We’ve got our usual mix of the following to browse through:
Industry
Circuits
Equipment
People to Watch
Must Read and Watch
How Saudi Arabia Is Positioning Itself As A Global Player In Golf Tourism
With that, we hope you all have a great weekend. We’ll catch up again next Tuesday.
You can join the GBR community by subscribing here.
1. INDUSTRY
GOLF INDUSTRY LEADERS TO HIGHLIGHT $226.5 BILLION ECONOMIC IMPACT AT 17TH NATIONAL GOLF DAY IN WASHINGTON
The American Golf Industry Coalition (AGIC) will host its 17th National Golf Day event from April 30 to May 2 in Washington, DC, uniting representatives from across the sport to emphasize golf’s powerful economic and social contributions in the United States. With over 47 million Americans engaging with the game, golf generates a direct economic impact of $102 billion and supports nearly 2.1 million jobs, including over one million directly tied to the industry. When factoring in indirect and induced effects, golf’s total economic contribution reaches $226.5 billion, underscoring its significance as a major employer and economic driver. National Golf Day provides a critical platform for these figures to be shared with policymakers, as AGIC leaders prepare for more than 230 meetings with members of Congress, including the Congressional Golf Caucus, which counts over 140 members.
The three-day event arrives as the sport continues to experience historic growth, with 543 million rounds played in 2024, marking five consecutive years of surpassing 500 million rounds. Participation is rising across key demographics, including:
6% increase among junior players (3.7 million aged 6-17)
13% rise in women golfers (7.9 million)
13% growth among players of color (6.9 million).
In addition to advocacy meetings on Capitol Hill, the agenda includes a keynote address by Jake Sherman, founder of Punchbowl News, and community service projects led by the Golf Course Superintendents Association of America. With $31 billion generated through golf tourism alone and $80.1 billion in total wage income supported by the sport, National Golf Day reinforces the message that golf remains not only a recreational pastime but also a key contributor to the nation’s economy and community well-being.
More information on the AGIC conference can be found here.
GOLF INDUSTRY LEADERS TO UNVEIL 2025 STRATEGIES AT “FUTURE OF DESTINATION GOLF” WEBINAR
As destination golf experiences significant growth, a panel of leading industry experts will gather for a live webinar on April 29, 2025, to share key strategies for maximizing revenue and enhancing the golfer experience in the year ahead. Titled The Future of Destination & Resort Golf Management and hosted by Noteefy—the demand and revenue management platform for golf operators—the session will provide insights on evolving demand patterns, marketing approaches, and technology integration. With 81% of golfers optimistic about the economy and 44% planning to increase their golf travel spend this year (according to recent research by Buffalo Groupe), the webinar arrives at a crucial moment for operators looking to capitalize on this positive market sentiment.
The expert panel includes Michael Rodger (SVP of Technology, Cabot), Jordan Powell, PGA (Revenue Manager, Sand Valley), Scooter Buhrman (GM, Tobacco Road Golf Course), Glenn Gray (EVP, Buffalo Groupe), and Jake Gordon (CEO & Co-Founder, Noteefy). Key discussion points will focus on:
Data-driven strategies to meet shifting demand patterns
Effective use of technology to improve operational efficiency and guest satisfaction
Proven marketing techniques to engage new demographic segments
The webinar is scheduled for April 29th at 11:00 AM PST / 2:00 PM EST. If you want to join, you can register using the following link.
USGA INVESTS $1 MILLION IN PITTSBURGH PUBLIC GOLF AHEAD OF OAKMONT U.S. OPEN
The USGA has pledged $1 million to support Pittsburgh’s public golf courses ahead of the 2025 U.S. Open at Oakmont Country Club, marking its latest commitment to strengthening community golf infrastructure. The investment will fund participation initiatives and sustainability projects at North Park, South Park, and Bob O’Connor Golf Course—affordable municipal venues where green fees remain $20 or less. As part of the USGA’s broader mission to promote accessible golf, the organization’s Green Section will provide free consulting services, including using its DEACON management system to enhance resource efficiency. Hosting a U.S. Open is estimated to generate around $200 million in economic impact for the local area, with approximately 1,500 jobs created during tournament week. USGA CEO Mike Whan emphasized the importance of public courses as vital entry points for the sport’s continued growth across the United States. Tim Schmitt’s original article can be found in Golfweek here.
GOLF.AI AND EMAJIN GOLF PARTNER TO LAUNCH WORLD'S FIRST AI-POWERED GOLF ASSISTANT IN AUSTRALIA
Tech entrepreneur Clive Mayhew has launched Golf.ai, a fully comprehensive AI-powered golf assistant, through a partnership with Emajin Golf—Australia’s largest C-suite golf networking community. The platform, described as “ChatGPT for golf,” integrates AI-driven tools such as Ai Caddie™ for real-time shot recommendations, Ai Scorecard™ for live tournament tracking, and Ai Golf Rules™ for advanced rules interpretation, providing personalized support on and off the course. With Emajin's network of 7,500 business leaders—94% of whom are C-suite executives or business owners—this partnership aims to bridge the gap between AI adoption and the business community, leveraging golf as a key networking channel. The initiative responds to research showing that while 80% of Australian leaders view AI as essential to future competitiveness, only 14% have adopted it as a core business strategy, positioning Golf.ai as a game-enhancing and business-educational tool for Australia’s corporate sector. The original story is sourced from the Laotian Times and can be read here.
GOLFNOW REPORTS RECORD GROWTH IN Q1 2025 WITH OVER 320 NEW GOLF FACILITIES ONBOARDED
GolfNow recorded its strongest start to a year in company history, onboarding more than 320 new golf properties across North America by the end of March 2025. The latest wave of partnerships includes a diverse mix of championship courses, municipal venues, resort destinations, and off-course facilities such as Trackman simulator sites and Club Champion fitting studios—all choosing GolfNow's comprehensive technology solutions to optimize booking, marketing, and operational efficiency. Key additions this year feature Charlotte National Golf Club (NC), Blackmoor Golf Club (SC), Junior National Golf Club (AZ), Tampa Bay Golf & Country Club (FL), San Juan Oaks Golf Club (CA), and the championship courses at World Golf Village (FL). Strengthening its position through renewed agreements with major operators like Troon and Bobby Jones Links, GolfNow also launched its new Athena pricing intelligence tool, already adopted by more than 130 facilities since its debut in January, underscoring the platform’s continued leadership in driving growth and innovation for the golf industry. More information on GolfNow’s successful Q1 can be found here.
WOMEN’S GOLF DAY DRIVES GLOBAL GROWTH AND OPPORTUNITY FOR THE INDUSTRY
Women’s Golf Day (WGD) continues to establish itself as a key growth engine for the golf industry, providing a global platform to engage women and girls while delivering measurable business impact for facilities, brands, and destinations. With more than 6 million women playing golf in the U.S. alone and WGD events reaching over 75 countries, the initiative has proven to increase participation, brand loyalty, and customer engagement across all segments of the game. Scheduled for May 27 to June 3, 2025, WGD offers a turnkey marketing toolkit that allows operators to easily connect with new audiences through inclusive events that celebrate and empower women at every stage of their golfing journey. As founder Elisa Gaudet emphasizes, “Investing in women’s golf is a serious way to future-proof your business and our industry.” From Morningstar Golf Club in British Columbia to Earl Grey Golf Club in Calgary, clubs worldwide are seeing the benefits of supporting WGD, reporting increased female participation and community engagement as a direct result of their involvement. More information on how to participate in Women’s Golf Day can be found here.
FIVE IRON GOLF ANNOUNCES FLAGSHIP EXPANSION IN NYC AND FAMILY ENTERTAINMENT CENTER IN OHIO
Five Iron Golf has confirmed two significant expansions, with a new flagship facility set to open in New York City’s Flatiron District in 2026 and a first-of-its-kind family entertainment center launching in Shaker Heights, Ohio, by late 2025. The reimagined Flatiron flagship will feature 13 Trackman simulators—up from 10 at the original site—alongside upgraded locker rooms, lounge spaces, and a new bar and dining concept, while remaining close to the brand's original 5th Avenue roots. In Ohio, the Shaker Heights location will combine Five Iron’s signature golf technology with an 18-hole indoor/outdoor mini golf course and the latest evolution of Detroit Duckpin bowling. The full press release announcing Five Iron’s plans can be found at The First Call Golf.
2. CIRCUITS
ZURICH EXTENDS TITLE SPONSORSHIP OF ZURICH CLASSIC OF NEW ORLEANS THROUGH 2030
Zurich Insurance, the PGA Tour, and the Fore!Kids Foundation have announced a multi-year extension of Zurich’s title sponsorship of the Zurich Classic of New Orleans, solidifying their commitment to the event and the New Orleans community through 2030. The renewal builds on a partnership that began in 2005. Zurich played a key role in the tournament’s evolution, including introducing its distinctive team format in 2017—the only FedExCup team event on the PGA Tour schedule.
Since assuming title sponsorship, Zurich and the tournament have raised more than $30 million for charitable organizations, including a record $3.3 million in 2024 alone. Zurich’s continued investment reflects its longstanding commitment to the region, dating back to its active role in supporting New Orleans’ recovery following Hurricane Katrina. “Our connection to this resilient city runs deep,” said Kristof Terryn, CEO of Zurich North America. “This partnership is about much more than golf—it’s about community, resilience, and preparing for the future together.” More information on the renewed partnership can be found on the PGA Tour.
PING ANNOUNCES TEAM SPONSORSHIP DEAL WITH LIV GOLF’S TORQUE GC
PING has confirmed a new sponsorship agreement with Torque GC, the all-Latin American team competing in the LIV Golf League and captained by long-time PING ambassador Joaquin Niemann. Officially launching at LIV Golf Mexico City (starting today and running till April 27), the partnership sees all four Torque GC members—Niemann (Chile), Mito Pereira (Chile), Sebastian Munoz (Colombia), and Carlos Ortiz (Mexico)—equipped with PING clubs, branded headwear, and staff bags. The relationship builds on PING’s longstanding ties with each player, who has used the brand’s equipment since their junior days. More information on the partnership between Ping and Torque GC can be found at LIV Golf.
DP WORLD TOUR ANNOUNCES $4 MILLION INDIA CHAMPIONSHIP FOR 2025 SCHEDULE
The DP World Tour has confirmed the addition of the DP World India Championship to its 2025 calendar, marking a significant milestone for professional golf in India. Scheduled for October 16-19 at the historic Delhi Golf Club, the $4 million event will offer the largest prize fund for a tournament staged in India, underscoring the country's growing influence as a key destination for global golf. Sponsored by DP World and co-sanctioned with the Professional Golf Tour of India (PGTI), the tournament forms part of the ‘Back 9’ phase of the 2025 Race to Dubai. It also marks the Tour’s return to Delhi Golf Club for the first time since 2016, enhancing its legacy as the home of the inaugural Indian Open in 1964. More information on the new DP World India Championship can be found on the DP World Tour.
TGL IN ADVANCED TALKS FOR EXPANSION AND POTENTIAL LPGA PARTNERSHIP
TGL is in advanced discussions about expanding its franchise model and securing a partnership with another professional tour. Speaking at the CAA World Congress of Sports, TMRW Sports CEO and co-founder Mike McCarley confirmed that while no final deals have been signed, negotiations are progressing positively, with expansion likely beginning with one additional team and potential growth into the women’s game through talks with the LPGA Tour. Alexis Ohanian, owner of the TGL’s LA Golf Club and a vocal advocate for women’s sports, reiterated his support for bringing LPGA players into the league, a move LPGA officials have welcomed in ongoing discussions. Alongside exploring a European franchise and the possibility of LIV Golf player participation. Joe Lemire’s full article can be found in Sports Business Journal.
THE R&A UNVEILS NEW OPEN EXPERIENCES FOR ROYAL BIRKDALE 2026
The R&A has officially launched The Open Experiences, offering fans early access to secure their place at The 154th Open Championship, set to return to Royal Birkdale from July 12-19, 2026. These new experiences introduce a variety of premium options, including luxury lounges, exclusive viewing platforms, private retreats, and all-inclusive hospitality areas, designed to enhance how spectators engage with golf’s original major. For the first time, Destination Packages will bundle tickets with accommodation and travel options, while Open Lodgings—featuring camping and glamping facilities—will be introduced later this year. The initiative precedes the official ticket ballot opening this summer, with fans required to sign up for The One Club to enter. Reinforcing its commitment to the future of the game, The R&A also confirmed that proceeds from The Open will contribute to a £200 million investment over the next decade to grow and sustain golf worldwide. You can explore more of The Open Experiences by clicking here.
3. EQUIPMENT
TAYLORMADE TEAMS UP WITH NFL FOR GOLF BALL COLLECTION
TaylorMade has announced a new licensing partnership with the NFL, unveiling a range of football-themed golf balls that merge two of America’s favorite sports. The initial product lineup features SpeedSoft Ink balls with designs from 10 NFL teams, including the Patriots, 49ers, Dolphins, Eagles, Giants, Steelers, Packers, Broncos, Cowboys, and Chiefs. For players seeking premium performance, TaylorMade will also offer its TP5 and TP5x tour-level balls branded with logos from all 32 NFL franchises, part of its established MySymbol program. Select products will be available through TaylorMade retail partners and direct sales channels, with more releases expected later this year. More information and pricing can be found at TaylorMade Golf.
4. PEOPLE TO WATCH
European Ryder Cup Captain Luke Donald has confirmed José María Olazábal as his third vice captain for the 2025 Ryder Cup, set to take place this September at Bethpage Black in New York. The 59-year-old Spaniard famously captained Europe to its last win on U.S. soil with the historic comeback at Medinah in 2012 and brings deep Ryder Cup experience, having played seven times between 1987 and 2006. More news on Olazabal’s appointment can be found on the DP World Tour.
Alistair Booth has been officially inducted as the new President of England Golf, following the organisation’s AGM held on Wednesday. Booth succeeds Ian Watkins in the role for the next 12 months, bringing extensive leadership experience from his tenure as Past President (2018-19) of the Berks, Bucks & Oxon (BB&O) Golf Union and current Chairman of BB&O Ltd. More news on Booth’s appointment can be found here.
The PGA of America has announced John Lindert, the Association’s Honorary President, as Captain of the 2026 United States PGA Cup Team. Lindert, a PGA of America Member for more than 35 years and a 2019 Michigan PGA Hall of Fame inductee, will lead the 10-player roster of PGA Golf Professionals at the 32nd PGA Cup against the PGA of Great Britain & Ireland. The full story of Lindert’s appointment can be found at the PGA of America.
5. MUST READ/WATCH
HOW DIFFICULT WOULD IT BE FOR AN AMATEUR GOLFER TO PLAY AUGUSTA NATIONAL THE DAY AFTER THE MASTERS FINISHES? This is precisely the challenge that Front Office Sports’ David Rumsey faced on the traditional press and media day following the conclusion of the Masters. With the pins tucked in the same Sunday positions, Rumsey outlines his experience of playing the course the day after Rory McIlroy completed his historic grand slam.
WAS THERE A MORE DOMINANT PERFORMANCE IN GOLF THAN TIGER WOODS’S 2000 SEASON? Everything clicked for Woods after overhauling his swing following his success at the 1997 Masters. Woods’s 2000 season was highlighted by historic victories at the U.S. Open and the Open Championship. CBS has teamed up with the PGA Tour to relive the key moments of that season with key insight from Woods. The full feature is available to watch here.
6. How Saudi Arabia Is Positioning Itself As A Global Player In Golf Tourism
Saudi Arabia’s ambitions to position itself as a global leader in golf tourism have taken significant shape since 2020, with landmark investments across domestic and international markets. Underpinned by Vision 2030, the Kingdom’s strategy leverages golf as a central pillar of its sports tourism agenda, supporting economic diversification, job creation, and global brand building.
Marketing and Promotion of Golf under Vision 2030
Saudi Arabia has aggressively marketed and sponsored the sport at home and abroad to elevate its golf profile as part of Vision 2030. The government established Golf Saudi to develop the game domestically (from grassroots programs to elite training) and to promote the Kingdom as a golf destination (Golf Saudi).
On home soil, Saudi Arabia began hosting high-profile professional tournaments in 2019. It staged the Saudi International (originally a European Tour event, now the Asian Tour), offering a hefty $3.5–5 million purse to draw top players like Dustin Johnson and Brooks Koepka.
It also launched the Aramco Saudi Ladies International in 2020 – the country’s first professional women’s golf event – and later the Aramco Team Series on the Ladies European Tour, signalling a significant investment in women’s golf (Golf Saudi). These events serve as global marketing for Saudi golf, often backed by Saudi sponsors (e.g. PIF and Aramco) and accompanied by lavish appearance fees and world-class venues.
Internationally, Saudi entities have poured money into golf partnerships and advertising. A notable example was a $300 million infusion into the Asian Tour to create a new “International Series” of tournaments across Asia, unveiled in 2022 by PIF’s LIV Golf Investments.
The Saudi Tourism Authority has also promoted golf in its tourism campaigns, pitching the Kingdom as “one of the world’s most intriguing new golf destinations” (Golf Saudi). All these efforts are backed by the Kingdom’s broader tourism spending, part of an estimated $1 trillion investment to boost tourism this decade. Golf acts as a flagship for Saudi Arabia’s upscale leisure brand and Vision 2030’s goal to showcase a modern, inviting image of the country.
Growth in Golf Tourism: Arrivals and Economic Impact
Golf tourism in Saudi Arabia is starting from a low base but growing rapidly. Before 2018, the Kingdom saw minimal leisure golf travel (visa restrictions and few facilities kept tourist golfers away). With new events and courses, international visitation for golf is on the rise.
In the past four years, Saudi Arabia hosted over 80 international sports events, attracting about 2.5 million foreign visitors (Shaping the Future of Sports Tourism: Saudi Arabia’s Vision Beyond the Game), and golf tournaments are a notable contributor to this influx. While specific golf-only arrival data is limited, industry reports suggest the Kingdom is already seeing roughly 100,000 international golf tourists annually in the early 2020s (Saudi Arabia's Golf Revolution: LIV Golf, PGA Merger, and $1.5 Trillion Pursuit - Impact on Players, Economy, and Geopolitics).
This figure is expected to increase dramatically as more courses and resorts come online; projections indicate golf tourist numbers could grow more than tenfold by 2030. The economic impact of this niche is significant: the Saudi Golf Federation estimates that an average golf visitor spends about $2,000 per trip (not including other excursions. By 2030, that per-capita spend is forecast to reach $2,900, implying a surge of about $2.6 billion in annual tourism revenue from golf travel if the visitor targets are met. In the bigger picture, Saudi Arabia’s overall leisure tourism is booming – international leisure arrivals jumped 656% since 2019 to 17.5 million in 2024 (Saudi Arabia's leisure tourism soars, drawing 17.5m visitors in 2024) – and golf is set to claim an increasing share of this growing market. The Kingdom views golf tourists as high-value visitors who stay longer and spend more, boosting airlines, hotels, restaurants and local jobs. Even on the spectator side, events like LIV Golf tournaments and the Saudi International draw thousands of overseas fans, contributing to hospitality and ticket revenues. In summary, although emerging, golf tourism already delivers tangible growth and is poised to become a key slice of Saudi Arabia’s inbound tourism in the lead-up to 2030.
Saudi Arabia’s International Golf Ventures (LIV Golf and Global Expansion)
Beyond LIV Golf, Saudi capital has flowed into other international golf endeavors. Saudi sponsors have been bankrolling tournaments on the Asian Tour (LIV Golf Pumps $300 Million Into Asian Tour - Global Golf Post). Saudi Aramco sponsors Ladies European Tour events in the UK, US, Spain and elsewhere. The Kingdom has also courted the DP World Tour (European Tour) by hosting the annual Saudi International (now part of the Asian Tour but with European Tour players participating via releases). There are even indications that Saudi investors are eyeing acquisitions of prestigious golf assets abroad. For instance, reports emerged in 2022–2023 that PIF wanted to purchase iconic clubs such as the Wentworth Club in England. While, as of mid-2024, such purchases remain speculative, they underscore Saudi’s strategy of gaining a global foothold in golf. By injecting capital, forging partnerships, and hosting marquee events, Saudi Arabia has rapidly woven itself into the fabric of international golf.
Golf as a Pillar of Saudi’s Tourism Strategy and Vision 2030
Integrating golf is central to Saudi Arabia’s broader tourism and economic diversification strategy. Under Vision 2030, the Kingdom is striving to boost tourism’s contribution to GDP from ~3% up to 10%, and sports from 0.2% to around 0.6% of GDP (How Saudi Arabia can boost its appeal for (global) sports tourism). Developing luxury golf offerings serves both goals. First, it supports the push to attract upscale international tourists and expats: Saudi Arabia explicitly aims to entice well-heeled golfers who might otherwise vacation in Dubai or the Mediterranean for their winter golf holidays. Building many new championship courses (Saudi had only 14 courses in 2019, but plans to add 10+ by 2030, the Kingdom is crafting a golf product to rival established destinations.
The premium resorts at NEOM, the Red Sea, and Diriyah are designed to offer a unique mix of culture, sunshine and sport that will put Saudi Arabia on the global golf travel map. This is key to rebranding the country’s image and drawing high-spending visitors. Golf also aligns with Saudi efforts to create a high-quality lifestyle to attract foreign investors and talent. By positioning Riyadh and Jeddah as new regional hubs where executives can work and enjoy world-class leisure (like golf), Saudi Arabia hopes to be seen as a more appealing locale for regional corporate headquarters compared to its rival Dubai (Golf Detente: Saudi Arabia’s LIV to Merge with the PGA | The Washington Institute).
Economically, the government expects significant returns on these investments. The domestic golf industry’s direct revenues (from course operations, memberships, retail, etc.) already exceed $200 million annually and are projected to quintuple to $1 billion by 2030. In addition, the indirect impact via tourism could reach several billion more, as outlined above. The infusion of golf into giga-projects also helps justify the huge infrastructure spends, by ensuring those new destinations have a full slate of amenities to attract visitors year-round (golf in winter complementing beach or cultural tourism). In short, golf plays a multifaceted role in Saudi Arabia’s diversification: it’s a driver for upscale tourism, a catalyst for real estate development, a tool for international diplomacy/soft power, and a component of a healthier, more active lifestyle for citizens. By 2030, if all goes according to plan, Saudi Arabia will transform from a golf afterthought into a premier golf tourism hub, signalling the success of its Vision 2030 ambitions in the sports and leisure arena.
Target Markets and Demographics for Inbound Golf Tourism
Saudi Arabia’s golf tourism strategy focuses on key markets and demographics. Internationally, the Kingdom is targeting the affluent golf travellers of Western Europe and North America, who traditionally flock to Spain, Portugal, or Dubai for warm-weather golf. The Saudi Tourism Authority has noted that 60% of the world’s population is within an eight-hour flight of Saudi Arabia (Shaping the Future of Sports Tourism: Saudi Arabia’s Vision Beyond the Game). This geographic advantage is being marketed heavily in Europe and Asia. In particular, Saudi golf resorts are expected to appeal to British and German golfers during the winter off-season and wealthy Gulf expatriates from nearby Qatar or the UAE looking for new weekend golf getaways.
Saudi plans specifically reference attracting “wealthy golfers” from regional rivals, aiming to have golfers choose Saudi over Dubai for their holidays. The Kingdom is also courting emerging golf markets in Asia: for example, China, South Korea, and Japan each have millions of golfers and a growing culture of golf travel. By offering novel experiences (desert golf, Red Sea island golf, etc.), Saudi Arabia is attempting to lure some of these Asian golf tourists who seek unique destinations beyond the usual circuits.
On the domestic side, a key demographic is Saudi Arabia’s youthful population. With about 58% of Saudis under age 30 (Golf Saudi - Building a legacy of sport), there is a major push to introduce golf to Saudi youth and women – groups traditionally underrepresented in the sport. Golf Saudi has initiated school programs, academies, and “urban golf” experiences to build grassroots interest (Golf Saudi).
The hope is that by cultivating a new generation of local players and fans, the lavish facilities being built will have sustainable usage and a homegrown talent pool. In the interim, expatriates living in Saudi (and in the wider GCC) form an important customer base for clubs and resorts – these include Western professionals in Saudi Arabia’s workforce and golf enthusiasts from neighboring countries who can visit on tourist e-visas. The premium positioning of Saudi’s golf offering means the typical target customer (foreign or local) is relatively high-income, seeking luxury and willing to pay for a distinctive experience. By balancing efforts to attract established golf tourists from abroad and to nurture interest among its own populace, Saudi Arabia is engineering the demand side of its golf tourism industry to match the world-class supply it is rapidly building.