Functional Fabric Fair Winter Edition: The Strategic Return of Sourcing to the PGA Show

Why materials, performance fabrics, and sourcing strategy are reclaiming a central role in Orlando

For years, the PGA Show has been a gravitational center for golf apparel, footwear and accessories—a place where brands reveal the next season, strike deals, and shape the look and performance of the sport. But for all the energy on the main floor, one gap has persisted: where, in the middle of the industry’s busiest week, could product teams efficientl…