Golf Business Review

Golf Business Review

Dressing the Day, Not the Wall: How Dunning Designs Golf Apparel for the Way Rounds Are Actually Played in 2026

Dressing for the Day: Why Layered Apparel Is Shaping Golfers’ Choices in 2026

Tom Miranda's avatar
Tom Miranda
Jan 16, 2026
∙ Paid

ORLANDO — The first layer goes on before sunrise. The last one usually comes off somewhere around the 15th hole. Between those two moments, most golfers experience more temperature changes, wind shifts and physical strain than any single garment can handle on its own.

Dunning’s performance-meets-sophistication positioning in focus, with a clean technical…
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